Questions from
decision-makers.

PinRup Studio is a Burlington, Ontario AI-first digital marketing studio. We help Canadian SMBs grow through two pillars: AI Visibility (AEO, GEO, SEO, Google Ads, Meta Ads) and AI Implementation (tool setup, workflow automation, team training) — built around how customers search and how businesses operate in 2026.

We work best with Canadian SMBs that want a modern growth partner. Typical clients include professional services firms, healthcare practices, trades and contractors, local services, e-commerce brands, wellness businesses, education providers, and SaaS products.

No. We’re based in Burlington, Ontario and work remotely with businesses across all of Canada. Our local roots help build trust and allow for in-person meetings, but every service we offer is fully deliverable anywhere in Canada.

Most agencies are optimizing for 2020-era search. We build for how discovery works now — AI answers, LLM citations, and search together as one system. We also now offer AI implementation inside businesses (automations, tool setup) which no typical marketing agency covers. Senior-level work, clear pricing, no offshore juniors.

No. The free audit clarifies what matters most for your goals and visibility gaps. Most clients don’t know the exact mix before they reach out — that’s exactly what the audit is designed to figure out together.

Yes. We work with your existing setup wherever it serves your goals. Where a stronger foundation would create better long-term results, we’ll flag it honestly and explain why — you decide what to do with that information.

Yes — every service is available individually. You can start with just AEO, just SEO, just Google Ads, or just one AI automation workflow. There is no minimum package and no forced bundle. Most clients start with one service, see results, then expand. The free AI Audit tells you exactly which single service would move the needle most for your situation right now. You are never required to buy more than one thing.

Yes. We often plug into existing marketing teams or work alongside other agencies, focusing specifically on the AI visibility and implementation pieces that need the most attention. We’re collaborative by default.

AEO (Answer Engine Optimization) is about structuring your content so AI answer engines — like Google AI Overviews, Perplexity, and Bing Copilot — surface your business directly in generated answers. If your content isn’t answer-ready, you’re invisible in these channels even if you rank well in traditional search.

GEO (Generative Engine Optimization) is about improving how large language models like ChatGPT, Claude, and Gemini interpret and cite your business in generated responses. AEO focuses on answer-engine surfaces. GEO focuses on how AI assistants understand and represent your brand in open-ended conversations.

We monitor AI answer visibility through regular manual and tool-assisted checks across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. We track how often your business is mentioned, in what context, and whether the information is accurate and favorable.

We build tightly structured search campaigns targeting high-intent keywords — people actively looking for what you offer. Proper conversion tracking, negative keyword management, and reporting on actual business outcomes rather than vanity metrics like impressions.

It depends on your market, competition, and goals. The audit gives us the information to recommend an honest minimum effective budget for your specific situation. We won’t recommend a budget that can’t generate meaningful results — that’s a waste of everyone’s time.

Both. Meta Ads works best as part of a broader system — retargeting visitors from SEO and paid search, or building awareness that supports search intent later. We can run it standalone but we’ll always explain how it connects to the bigger visibility picture.

In practice: we map your current operations, identify 3–5 places where AI tools (automated scheduling, AI-drafted responses, lead qualification, document processing) would save meaningful hours per week, then configure and connect those tools to your existing systems. You get something that works from day one — not a generic demo.

Our primary automation platform is n8n — a powerful open-source workflow automation tool. We also work with Zapier, Make, and direct API integrations depending on your existing stack. We choose based on what gives you the most control and the least lock-in.

Yes — that’s a core part of how we work. Every implementation includes team training, written documentation, and video walkthroughs. We’re not interested in building black boxes. The goal is for your team to own and maintain the systems after we hand off.

You receive a written summary: how your business currently shows up across search, AI answers, and paid channels, where AI tools could improve your operations, and a prioritized starting plan. No obligation, no hard sell — a genuinely useful document you can act on with or without us.

Monthly reporting with clear metrics relevant to your service mix — rankings, AI visibility scores, click-through rates, conversion rates, and cost per acquisition for paid channels. No bloated dashboards. Just what matters for your growth.

We work on service-based agreements with clear scope and clear deliverables. We discuss terms during the discovery process — they vary by service type and engagement size. We don’t do long lock-in contracts that benefit us more than they benefit you.

Paid search and Meta Ads generate data within days. AI tool implementation saves time from week one. SEO takes 3–6 months to compound meaningfully. AEO and GEO improvements can sometimes be seen within 4–8 weeks. We’re always honest about realistic timelines before you commit.

No agency can honestly guarantee specific rankings or revenue outcomes — and any that does is misleading you. What we guarantee: clear strategy, consistent execution, honest reporting, and a genuine effort to move your visibility and operations metrics in the right direction.